Webmaster Tools Search Queries data is now available in Google Analytics

Webmaster level: All

Earlier this year we announced a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search queries data from Webmaster Tools. Thanks to valuable feedback from our pilot users, we’ve made several improvements and are pleased to announce that the following reports are now publicly available in the Traffic Sources section of Google Analytics.

• Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
• Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
• Geographical Summary: impressions, clicks, and CTR by country

All of these Search Engine Optimization reports offer Google Analytics’ advanced filtering and visualization capabilities for deeper data analysis. With the secondary dimensions, you can view your site’s data in ways that aren’t available in Webmaster Tools.


To enable these Search Engine Optimization reports for a web property, you must be both a Webmaster Tools verified site owner and a Google Analytics administrator of that Property. Once enabled, administrators can choose which profiles can see these reports.

If you have feedback or suggestions, please let us know in the Webmaster Help Forum.

Posted by Christina Chen, Product Manager