Transfer Domain Names

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Wednesday, 31 August 2011

Reorganizing internal vs. external backlinks

Posted on 14:57 by Unknown
Webmaster level: All

Today we’re making a change to the way we categorize link data in Webmaster Tools. As you know, Webmaster Tools lists links pointing to your site in two separate categories: links coming from other sites, and links from within your site. Today’s update won’t change your total number of links, but will hopefully present your backlinks in a way that more closely aligns with your idea of which links are actually from your site vs. from other sites.

You can manage many different types of sites in Webmaster Tools: a plain domain name (example.com), a subdomain (www.example.com or cats.example.com), or a domain with a subfolder path (www.example.com/cats/ or www.example.com/users/catlover/). Previously, only links that started with your site’s exact URL would be categorized as internal links: so if you entered www.example.com/users/catlover/ as your site, links from www.example.com/users/catlover/profile.html would be categorized as internal, but links from www.example.com/users/ or www.example.com would be categorized as external links. This also meant that if you entered www.example.com as your site, links from example.com would be considered external because they don’t start with the same URL as your site (they don’t contain www).

Most people think of example.com and www.example.com as the same site these days, so we’re changing it such that now, if you add either example.com or www.example.com as a site, links from both the www and non-www versions of the domain will be categorized as internal links. We’ve also extended this idea to include other subdomains, since many people who own a domain also own its subdomains—so links from cats.example.com or pets.example.com will also be categorized as internal links for www.example.com.

Links for www.google.comExternal linksInternal links
Previously categorized as...www.example.com/
www.example.org/stuff.html
scholar.google.com/
sketchup.google.com/
google.com/
www.google.com/
www.google.com/stuff.html
www.google.com/support/webmasters/
Now categorized as...www.example.com/
www.example.org/stuff.html
scholar.google.com/
sketchup.google.com/
google.com/
www.google.com/
www.google.com/stuff.html
www.google.com/support/webmasters/

If you own a site that’s on a subdomain (such as googlewebmastercentral.blogspot.com) or in a subfolder (www.google.com/support/webmasters/) and don’t own the root domain, you’ll still only see links from URLs starting with that subdomain or subfolder in your internal links, and all others will be categorized as external links. We’ve made a few backend changes so that these numbers should be even more accurate for you.

Note that, if you own a root domain like example.com or www.example.com, your number of external links may appear to go down with this change; this is because, as described above, some of the URLs we were previously classifying as external links will have moved into the internal links report. Your total number of links (internal + external) should not be affected by this change.

As always, drop us a comment or join our Webmaster Help Forum if you have questions!

Posted by Susan Moskwa, Webmaster Trends Analyst
Email ThisBlogThis!Share to XShare to Facebook
Posted in advanced, beginner, intermediate, webmaster tools | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Switching to the new website verification API
    Webmaster level: advanced Just over a year ago we introduced a new API for website verification for Google services. In the spirit of keepi...
  • Structured Data dashboard: new markup error reports for easier debugging
    Since we launched the Structured Data dashboard last year, it has quickly become one of the most popular features in Webmaster Tools. We’ve...
  • "It's on Google! YAY!" - Getting webmaster help in our forum
    Webmaster level: all It's been a bit more than five years now that our Webmaster Help Forum has been up and running, helping webmasters...
  • Supporting rel="canonical" HTTP Headers
    Webmaster level: Advanced Based on your feedback, we’re happy to announce that Google web search now supports link rel="canonical"...
  • Getting started with structured data
    Webmaster level: All If Google understands your website’s content in a structured way, we can present that content more accurately and more ...
  • Responsive design – harnessing the power of media queries
    Webmaster Level: Intermediate / Advanced We love data, and spend a lot of time monitoring the analytics on our websites. Any web developer d...
  • Introducing the Structured Data Dashboard
    Webmaster level: All Structured data is becoming an increasingly important part of the web ecosystem. Google makes use of structured data in...
  • Tell us what you think!
    (Cross-posted on the Google Product Ideas Blog ) The Webmaster Central team does our best to support the webmaster community via Webmaster T...
  • Improving URL removals on third-party sites
    Webmaster level: all Content on the Internet changes or disappears, and occasionally it's helpful to have search results for it updated ...
  • Protect your site from spammers with reCAPTCHA
    Webmaster Level: All If you allow users to publish content on your website, from leaving comments to creating user profiles , you’ll likely...

Categories

  • advanced
  • beginner
  • crawling and indexing
  • events
  • feedback and communication
  • general tips
  • hacked sites
  • hreflang
  • images
  • intermediate
  • localization
  • malware
  • mobile
  • performance
  • products and services
  • search results
  • sitemaps
  • structured data
  • url removals
  • verification
  • video
  • webmaster guidelines
  • webmaster tools

Blog Archive

  • ►  2014 (2)
    • ►  January (2)
  • ►  2013 (35)
    • ►  December (6)
    • ►  November (1)
    • ►  October (2)
    • ►  September (2)
    • ►  August (4)
    • ►  July (2)
    • ►  June (4)
    • ►  May (3)
    • ►  April (2)
    • ►  March (6)
    • ►  February (2)
    • ►  January (1)
  • ►  2012 (55)
    • ►  December (3)
    • ►  November (1)
    • ►  October (5)
    • ►  September (2)
    • ►  August (5)
    • ►  July (5)
    • ►  June (6)
    • ►  May (7)
    • ►  April (7)
    • ►  March (6)
    • ►  February (2)
    • ►  January (6)
  • ▼  2011 (75)
    • ►  December (7)
    • ►  November (2)
    • ►  October (5)
    • ►  September (8)
    • ▼  August (10)
      • Reorganizing internal vs. external backlinks
      • Google News now crawling with Googlebot
      • Making the most of improvements to the +1 button
      • Help us improve Google Search
      • A new rich snippets format for music
      • Introducing new and improved sitelinks
      • High-quality sites algorithm launched in additiona...
      • New webmaster tutorial videos
      • A new, improved form for reporting webspam
      • Submit URLs to Google with Fetch as Googlebot
    • ►  July (5)
    • ►  June (10)
    • ►  May (8)
    • ►  April (6)
    • ►  March (6)
    • ►  February (5)
    • ►  January (3)
  • ►  2010 (81)
    • ►  December (9)
    • ►  November (9)
    • ►  October (4)
    • ►  September (8)
    • ►  August (6)
    • ►  July (2)
    • ►  June (6)
    • ►  May (6)
    • ►  April (12)
    • ►  March (11)
    • ►  February (1)
    • ►  January (7)
  • ►  2009 (52)
    • ►  December (7)
    • ►  November (9)
    • ►  October (13)
    • ►  September (8)
    • ►  August (6)
    • ►  July (5)
    • ►  June (4)
Powered by Blogger.

About Me

Unknown
View my complete profile